The best practice for marketing medical transcription services is to approach hospitals/doctors directly. However, in the beginning, entrepreneurs may find it difficult. Moreover, it is also important to build up sufficient experience and learning in the team before taking direct responsibility for execution of a project. Therefore, it is suggested that in the incubation stage, venture promoters may tie up with a larger medical transcription company in the capacity of an affiliate.

These companies such as CBay Systems, HealthScribe or Heartland, not only sub-contract their orders, but also help to develop a venture into a self sustaining affiliate by providing training and advisory services. These services may be offered for a nominal fee. Over a period of time, as the company begins to develop internal competencies, it may start to develop direct relationships with hospitals. This further helps to bypass intermediaries and improve margins.

Companies may also consider opening an office in major markets, such as USA or Europe, to provide business promotion coverage to certain regions/states. Internet can also be used as a useful resource tool for tracking potential business points. Some of the useful web sites are:

MT Daily Outsourcing Center:
https://www.mtdaily.com/outsource/index.html
Network Centric Outsourcing:
https://www.outsourcing-center.com/
MT India Outsourcing Available:
https://www.mtindia.org/classifieds/listing.cfm?catid=2&option;=Available